Pay per click (PPC) is a great form of search engine marketing that provides instant results. PPC is a paid search marketing process forgaining traffic by purchasing ads on search engines. As the term itself suggests, for every click a payment is made based on the bidamount that your site has put on a particular keyword. It is sometimes referred to as CPC (cost-per-click) or PPC (pay-per-click) marketing.PPC Advertising is one of the most sure-success methods in recent times.
Benefits of pay per click advertising
Effective means of direct marketing for your website.
Cost-effective way to increase targeted traffic to your site.
High Return On Investment.
Monitor the performance of your ads easily.